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2-page personalisation with web finishing
From September, ELLER clients do have new opportunities to address and personalize their print advertising with the innovative ELLER web finishing technology. A specially developed machine module allows clients to chose where to place addresses and personalized text elements, without restrictions.
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"Until now, it has not been that easy to integrate personalization into a print product in an economic way", knows managing director Sven Saile from experience. "Due to production-based restrictions it was not possible to personalize on both pages without dispropotionately high cost increase. Thanks to our new web finishing technology these restrictions are, now, part of the past."Since 2006, ELLER has been using uv inkjet to personalize print advertising offline. Until now, the sheets had to be turned labouriously to allow 2-page personalization. With the new web finishing module the paper web leads over a kind of "S" and can be easily personalized on both pages without loosing performance and efficiency (see picture above).
Do you have any questions regarding 2-page web finishing personalization? Then do not hesitate your personal customer advisor.
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